In this book, we will dive deeper into the art and science of Storyselling in business and marketing. We will explore why Storyselling is a necessity in brand building, how it hooks people, and its role in trans-media and immersive Storyselling. We will also examine how Storyselling is a game of psychology, look at models for crafting stories such as the Freytag Model, and provide a guide on how to create better stories and set up your brand story. So, let’s begin this journey into the power of Storyselling!
In this book, we will dive deeper into the art and science of Storyselling in business and marketing. We will explore why Storyselling is a necessity in brand building, how it hooks people, and its role in trans-media and immersive Storyselling. We will also examine how Storyselling is a game of psychology, look at models for crafting stories such as the Freytag Model, and provide a guide on how to create better stories and set up your brand story. So, let’s begin this journey into the power of Storyselling!